This photo should be a recruiting poster for institutions of Higher Education today. Their motto could be, “Hell, at least we are honest about what is going on here.” Even more so, if they allowed Jack Daniels and others to advertise openly on their campuses, they could probably make a lot of money. Colleges and Universities are cash starved today, so they need to make money wherever they can. And clearly, judging from the lack of an apostrophe after the “s” in “daughters” to indicate possession, we need to work on some grammar here, so the added revenue could be used to hire new faculty to instill good English grammar (it is something colleges once did).  But I digress.

Then again, there is nothing new about the connection between alcohol and universities. It is as old and the institutions themselves. Only today we have the beauty of the internet to show us this as never before!